How much information is too much to give away? So many websites only give little bits of information hoping that their customer will come back wanting more and better yet paying for it.
Here are a few lessons I learned in a recent meeting. If you are a mentor or even coaching coaches, this information will take you to the next level in your business.
If you are giving someone your time to improve their business or life and you are not getting paid for it... set a time limit. What do I mean by this? Well, I did not have a time frame of how long I would be at this introductory meeting. I should have made it very clear that I only had 45 minutes or even an hour. Well, 1.5 hours later, I was still there giving this individual valuable input for her business. My point is I love helping people, but I feel you need to put limits on your time, but give them lots of value during the time frame.
Second, I actually was with this woman for over 1.5 hours. When I asked how she markets her business, her response was unbelievable. "Well, if I get a group of people together or meet with someone individually, I basically tell them why they should buy my program."
My response was simple. "Tell me what value are you providing them? What information are they leaving with they did not know prior to meeting with you?"
Her response, "Nothing."
Now here is a woman who has been sitting in front of me for over an hour, I have not charged her a dime and given her a ton of great information. Interesting.
This is an old saying I have... if you are going in with your dog and pony show and expecting to come out with a bunch of clients that purchased something from you, good luck.
No longer are we in the age of hard sales. We are in The Art of Value. What value can you be providing to individuals? You need to earn their respect and trust before they give you money at some point in the future.
In an hour presentation to anyone, and I mean anyone, you should at least being giving them 4-6 tips that they are saying, "Wow, I never knew that!"
This individual may never buy anything from Holistic Marketing Mentors, but I can almost guarantee you that she will tell others about us. Why... because I took time to listen to her and care about her business.
So not only get in front of prospects but open your heart to them and your business will grow exponentially.
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